Our definition of fitness is the ability to perform at any and all physical tasks. Fitness is not defined inside the walls of a gym. Fitness is defined everyday by your ability to deal with the challenges of life.


We believe that the movements and exercises used in training should look normal outside of the training environment. We train with movements that pre-date the modern gym facility and philosophy. Long before Gold’s Gym, our ancestors were squatting, running, jumping, pulling, pushing, climbing, and throwing. By training with these movements, we are “reconditioning” our bodies to function in the manner that they were designed. We intentionally blur the line between strength training and cardio training, just as nature does.